Ideas to Words does media relations the old-fashioned way -– personal contact with editors and reporters.  It’s simply smart sales: presenting the right product to the right customer in the right way.  The objective: to make your organization an invaluable resource to reporters who care about your industry. Strategically placed publicity is one of the smartest ways to market yourself. It's like getting an endorsement from the most challenging audience in your marketplace: reporters and editors. Even better, it costs next to nothing compared to buying the equivalent advertising space. Get permission to reprint articles or post the publicity to your website for an instant sales tool! It's no wonder David Ogilvy, advertising legend and founder of Ogilvy and Mather, said editorial is eight times more effective than advertising.